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Working with isite
Information for New Zealand Businesses and Organisations
isite Visitor Centres provide a fantastic way to share your business or organisation with millions of visitors a year.
- In 2023/24 around 30% of international visitors to New Zealand use an isite.
- isites sold over $33m in travel tickets and retail items.
- Around 3m visits were made to isites by all visitors including internationals, domestic travellers and local residents.
isite Visitor Centres are an important part of the distribution channel for tourism businesses. Make contact with your local isite centre and talk to them about advertising and displaying your brochure.
isite New Zealand also has an online booking portal, provided by third-party Bookit, a New Zealand owned and operated provider. Accommodation and activity suppliers can register with Bookit to sell their product via this channel.
Here are a few tips on working with your local isite Centre:
- Get to know your local isite team.
- Arrange a meeting with each centre manager in your region to introduce your product, experience or service and find out how you can work together.
- Give the isite staff an opportunity to try out your product, experience or service for themselves.
- It's much easier for them to tell visitors about it if they have first-hand knowledge!
- Share details about your ideal markets and audiences.
- That'll help our isite staff introduce your product, experience or service to the people most likely to try it and enjoy it.
- Provide a clear pricing structure and keep your isite updated if it changes.
- You'll also need to confirm a commission rate for bookings any isite Visitor Centre makes on your behalf.
- Ask about any other advertising opportunities that isite can help you with.
- Your local isite Visitor Information Centres might have websites you can list on. Your local Regional Tourism Organisation (RTO) might, too. Find your local RTO here.
- Drop by your isites regularly to resupply brochures and to chat with staff about what's happening.
- You can tell them what's new with you, and they can let you know what's happening with the visitor scene generally. It's also a great chance to introduce yourself to new staff members.
- Update isite on any changes to your product, experience or service.
- That could include prices or operating hours. If you're an accommodation provider, give them an update on what your room availability is like.
- Always provide a good point of contact, particularly for short-notice inquiries.
- Often an isite staff member might need to get in touch with you when talking with a customer. If they can get a hold of you easily, that will mean more bookings for you!
Want to know more? Drop by or contact your local isite, or ask us for more advice.
