i-SITE New Zealand

i-SITE New Zealand is our official visitor information network. There are almost 80 i-SITE Visitor Centres around New Zealand, which provide international visitors, domestic travellers and locals with comprehensive, up-to-date information and a New Zealand-wide booking service for activities, attractions, accommodation and transport. 

Christchurch i-SITE

Many of our visitors will wait until they arrive in New Zealand to book parts of their holiday, including local transport, accommodation and activities. The i-SITE Network provides a brand that is trusted by our visitors to provide good quality, useful and relevant information that is vital to ensuring these visitors have a safe, stress-free and rewarding New Zealand holiday.

Established in 1990 by the New Zealand Tourist Department (now Tourism New Zealand), there are now over 500 i-SITE staff in almost 80 Visitor Information Centres around New Zealand. Each year, these centres welcome over 700,000 international visitors and collectively assist with 7.6 million individual visitor enquiries.

The i-SITE brand is managed by Tourism New Zealand and accredited members must meet standards in staff training, professionalism and information technology.

The management, administration and marketing of i-SITE New Zealand is largely funded through an annual grant from Tourism New Zealand and membership fees. The day-to-day running of individual centres is funded by booking fees, retail sales and other income, and supported by local government either directly or indirectly (through incorporated societies, trusts or Council controlled organisations).

i-SITE New Zealand is the trading name for Visitor Information Network (VIN Inc), an incorporated society. Legally it is a subsidiary of Tourism New Zealand although each i-SITE is individually owned and operated. You can contact us here.

Adding value to local economies

i-SITEs offer an excellent platform for local operators and service providers to promote and sell their businesses and for communities and regions to promote local events and public amenities.

Around 38% of all international holiday visitors to New Zealand use an i-SITE and over half of these say that i-SITEs influenced their decision on what activity, transport or accommodation provider they used. Almost one third of all users actually made a booking at an i-SITE.

Rotorua 26111Economic impact research conducted in 2015 highlighted the key role i-SITE visitor centres play in unlocking visitor spending in the tourism sector. The report showed that:

  • For every $1 provided in funding, the network returns on average $8.70 in GDP;
  • The overall visitor spending facilitated and handled by the i-SITE network is estimated at around $298.5m;
  • Around $109.3m of this spending can be directly attributed to the network and would not have taken place if the i-SITEs did not exist;
  • For every $1 of direct sales made by the i-SITE network, there is $1.48 total additional spending in the wider economy;
  • The total net economic effect on GDP generated by the i-SITE network to the New Zealand economy is estimated at $146.8 million; and
  • The economic effects support 2,200 job equivalents and return $90.2 million to households through income.

i-SITE Visitor Centres also create significant social benefits to communities, offering employment opportunities and an important community facility that

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Displays local promotional material / brochures
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Encourages visitors to stay longer and experience more activities in the region
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Enhances visitor expenditure in the local area and region
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Assists visitors and locals during natural disasters and other challenging events

i SITE Infographic 2019

Want to know more?

Get our Corporate Profile

i-SITE corporate profile cover 2019

Published in September 2019, this will give you greater insights into our network.

View our Corporate Profile

i-SITE for New Zealand Businesses

We can help you get in front of customers and businesses to let them know about your product, service or experience.

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